An eco-friendly business aims to put as much energy into protecting the planet and people around them, as much as they do in generating profit and growth. This strategy or plan is known as a sustainable business model. When done correctly, it can attract new customers and drive profitability, all whilst doing good for the environment.
With climate change and environmental issues becoming a main focus, there is a growing movement against irresponsible business consumption and the use of plastic products, especially within eCommerce and retail. Now more than ever, business sustainability is becoming more important to consumers who are looking to reduce their own carbon footprint.
Business sustainability is not only possible, but it’s also highly necessary for the sake of the planet. One way or another, sustainable business models will, and should be, the future of retail.
Sustainable Business Practices
A sustainable business will have a set of best practices and values that reflect their conscious effort to make a difference.
Business sustainability is a vast and rapidly evolving field. There are plenty of options that eCommerce and retail companies can follow to become sustainable, such as: reducing waste, preventing pollution, adopting clean energy, conserving water, using sustainable materials and products, and giving back to the planet.
Which business practices are adopted by a company is completely dependent on the type and size of the business. Choosing to adhere to any of the above practices is a great step forward in helping a business become more sustainable and eco-friendly!
Sustainable Business Ideas
With consumer demand for business sustainability growing rapidly, this has also created a large amount of green business opportunities.
Sustainable business ideas can include everything from producing reusable plastic bottles to installing solar panels, and many other potential ventures. If you’re considering starting an eco-friendly brand, why not consider the following eco-friendly business ideas:
Eco-friendly apparel: Retailers can start a clothing line or eCommerce store that uses nothing but sustainable or recycled materials.
Reusable bags and cups: Offer a solution to plastic pollution by producing and selling reusable non-plastic bags and coffee cups.
Gift box service: Monthly gift boxes are growing in popularity within the eCommerce sector. Create and set up a sustainable gift box business that specializes in organic products or eco-friendly gifts.
Upcycling furniture: Reuse and resell older furniture pieces on an online store, or recycle other materials from the production process.
Business Sustainability Strategies
Businesses that are making the transition to a sustainable commerce model need to make sure that the strategy of the company and the sustainability efforts are aligned with one another. It’s important to remember the following when running a sustainable business:
Work with your stakeholders
It’s important to ensure that when implementing your sustainable business strategy that you engage with stakeholders and employees so that together you can identify what needs to be done to achieve and follow the sustainability strategy.
Understand the risks
Knowing the environmental, financial or social risks that come from adopting a sustainable commerce model is critical to the survival of your business. If you know the risks, you can focus all your effort on areas that will have the highest impact because of them.
Is your sustainability strategy actually working?
Is your business actually achieving sustainability and is it making an impact? Make sure you regularly keep track of where you made improvements, which initiatives worked well and how far you can continue to grow. If you do this, then your sustainable business will thrive.