Patagonia has devoted significant time and effort to become a responsible company. We are only in the early stages of the sustainability movement, so there is an abundance of room to grow. Patagonia is not afraid to admit that they are not the pinnacle of a responsible company. Still, they are making an effort to make economic life more socially just and environmentally responsible. This is the hallmark of a company that is truly aware of the current issues we face and their role in contributing to them. While Patagonia still has a long way to go and may never be entirely responsible, they have started the journey and left a blueprint for e-commerce companies looking in the same direction.
Sustainability is a growing trend that likely stems from the current state of our environment. Sustainability is an enduring balance that allows humans and all other living beings to attain what we need from the earth without depleting their resources. Now more than ever, consumers are conscious of sustainable products and companies. It has become increasingly crucial for businesses to embrace environmental stewardship and implement a plan to reduce their impact on the environment. Sustainability can take on various forms, all of which will broadly impact e-commerce businesses in the coming years.
Patagonia environmental awareness and sustainability
Environmental awareness and sustainability have been a longstanding trend in e-commerce. Online retailers have been focusing on topics such as ecology and sustainability as they have a significant influence on the future and consumer behaviours. E-commerce is growing at a rapid rate and shows no signs of slowing anytime soon. Globally, online sales are growing at a rate three times faster than GDP! Online shopping is today combined with traditional shopping trips; shoppers are even making purchases online for in-store pickup. As e-commerce continues growing, so does its environmental impact. The endless mounds of cardboard boxes, Styrofoam peanuts, plastic packing puffs and bubble wrap need to be disposed of, and often these waste products end up in the ocean or a landfill.
A few brands have embraced sustainability and paved the way for other e-commerce businesses. Patagonia has notably made strides in this area; they strive to become a responsible company and address environmental issues such as global warming. Patagonia evolved from a small company that manufactured tools for climbers. Although their product selection has greatly expanded since then, they are still very much in touch with their roots and connection to nature. Patagonia donates time, services and at least 1 percent of all sales to assist grassroots organizations dedicated to fighting the climate crisis. Patagonia’s commitment to sustainability starts with their product. They build products that are functional, reparable and durable – these products are made to last for generations, and they can be recycled, so the materials remain useful.
The climate crisis is no longer just a theory; it has become a devastating part of reality for people all over the globe. E-commerce companies play a huge role in this issue. As more e-commerce companies follow in the footsteps of businesses like Patagonia and make a commitment to sustainability, the earth and consumers alike become more content.
Patagonia Black Friday
The Patagonia stance on Black Friday has been their most high-profile stance on sustainable business. Instead of discounting, Patagonia has looked to run anti-Black Friday events where they actively discourage customers from shopping.